President's Letter
The Virtues of Virtual Vacation Expo
By Mark Murphy
A booth at our upcoming Virtual Vacation Expo costs less than getting one person "landed" at most traditional trade shows. The cost to bring someone to a physical event includes the airline ticket, hotel room, food and beverage, and more. A major additional cost is the downtime of travel and days out of the office. And let's not forget the cost of gas to get to the airport and the parking. Add it all up and you're talking about some significant expenses that typically get allotted to the general travel and expense budgets for most in the travel business -- and sometimes get forgotten in the actual budgeting process for trade shows and events. Anyone attending a virtual event, such as our just launched
www.VirtualHomeBasedExpo.com, understands that it provides a tremendous return on investment in both time and money.
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